How INDY Week appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for INDY Week (indyweek.com) — a alt-weekly based in Durham, NC.
Overall AI visibility
indyweek.com
68/100
Grade C
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), INDY Week is inconsistently cited by the engines we tested, with an overall 68/100 score. The largest open lift is on the engines below where INDY Week's articles are missing structured signals other alt-weekly sites of the same size already publish.
ChatGPT
65
Crawler: GPTBot
GPTBot is allowed but article-level structured data is thin.
Perplexity
46
Crawler: PerplexityBot
PerplexityBot blocked or paywalled before the lede.
Claude
90
Crawler: ClaudeBot
ClaudeBot crawls clean HTML; Anthropic citations appear for evergreen pieces.
Google AI Overviews
71
Crawler: Google-Extended
Google AI Overviews include the site for breaking and explainer queries.
What INDY Week can ship this week
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
- Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
If you work at INDY Week — or any other alt-weekly — the same audit, but live and continuous on every article you publish, is what Mani does.
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