How KFF Health News appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for KFF Health News (kffhealthnews.org) — a nonprofit newsroom based in Washington, DC.
Overall AI visibility
kffhealthnews.org
61/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), KFF Health News is rarely cited by the engines we tested, with an overall 61/100 score. The largest open lift is on the engines below where KFF Health News's articles are missing structured signals other nonprofit newsroom sites of the same size already publish.
ChatGPT
74
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
55
Crawler: PerplexityBot
PerplexityBot allowed but author entities aren't strongly linked.
Claude
36
Crawler: ClaudeBot
ClaudeBot blocked or anthropic-ai variant disallowed in robots.txt.
Google AI Overviews
80
Crawler: Google-Extended
Google AI Overviews include the site for breaking and explainer queries.
What KFF Health News can ship this week
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://kffhealthnews.org/robots.txt`.
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
If you work at KFF Health News — or any other nonprofit newsroom — the same audit, but live and continuous on every article you publish, is what Mani does.
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