How The New York Times appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for The New York Times (nytimes.com) — a national daily based in New York, NY.
Overall AI visibility
nytimes.com
61/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), The New York Times is rarely cited by the engines we tested, with an overall 61/100 score. The largest open lift is on the engines below where The New York Times's articles are missing structured signals other national daily sites of the same size already publish.
ChatGPT
74
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
55
Crawler: PerplexityBot
PerplexityBot allowed but author entities aren't strongly linked.
Claude
36
Crawler: ClaudeBot
ClaudeBot blocked or anthropic-ai variant disallowed in robots.txt.
Google AI Overviews
80
Crawler: Google-Extended
Google AI Overviews include the site for breaking and explainer queries.
What The New York Times can ship this week
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
- Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://nytimes.com/robots.txt`.
If you work at The New York Times — or any other national daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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