How The Information appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for The Information (theinformation.com) — a digital-native based in San Francisco, CA.
Overall AI visibility
theinformation.com
54/100
Grade F
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), The Information is rarely cited by the engines we tested, with an overall 54/100 score. The largest open lift is on the engines below where The Information's articles are missing structured signals other digital-native sites of the same size already publish.
ChatGPT
35
Crawler: GPTBot
GPTBot likely blocked or pages return JS-only shells.
Perplexity
79
Crawler: PerplexityBot
PerplexityBot ingests the archive; bylines and datelines are extracted.
Claude
60
Crawler: ClaudeBot
ClaudeBot allowed; speakable schema would lift answer-engine reuse.
Google AI Overviews
41
Crawler: Google-Extended
Site rarely appears in AI Overviews — Google-Extended likely blocked.
What The Information can ship this week
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
- Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://theinformation.com/robots.txt`.
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