How WAMU appears in ChatGPT, Perplexity, Claude, and Google AI Overviews

A free AI-visibility snapshot for WAMU (wamu.org) — a public-radio newsroom based in Washington, DC.

Overall AI visibility
wamu.org
55/100
Grade D

Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), WAMU is rarely cited by the engines we tested, with an overall 55/100 score. The largest open lift is on the engines below where WAMU's articles are missing structured signals other public-radio newsroom sites of the same size already publish.

ChatGPT
36
Crawler: GPTBot
GPTBot likely blocked or pages return JS-only shells.
Perplexity
80
Crawler: PerplexityBot
PerplexityBot ingests the archive; bylines and datelines are extracted.
Claude
61
Crawler: ClaudeBot
ClaudeBot allowed; speakable schema would lift answer-engine reuse.
Google AI Overviews
42
Crawler: Google-Extended
Site rarely appears in AI Overviews — Google-Extended likely blocked.

What WAMU can ship this week

  1. Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
  2. Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
  3. Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
  4. Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
  5. Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
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