How WBUR appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for WBUR (wbur.org) — a public-radio newsroom based in Boston, MA.
Overall AI visibility
wbur.org
74/100
Grade C
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), WBUR is inconsistently cited by the engines we tested, with an overall 74/100 score. The largest open lift is on the engines below where WBUR's articles are missing structured signals other public-radio newsroom sites of the same size already publish.
ChatGPT
87
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
68
Crawler: PerplexityBot
PerplexityBot allowed but author entities aren't strongly linked.
Claude
49
Crawler: ClaudeBot
ClaudeBot blocked or anthropic-ai variant disallowed in robots.txt.
Google AI Overviews
93
Crawler: Google-Extended
Google AI Overviews include the site for breaking and explainer queries.
What WBUR can ship this week
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
- Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
If you work at WBUR — or any other public-radio newsroom — the same audit, but live and continuous on every article you publish, is what Mani does.
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