How The Baltimore Sun appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for The Baltimore Sun (baltimoresun.com) — a regional daily based in Baltimore, MD.
Overall AI visibility
baltimoresun.com
61/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), The Baltimore Sun is rarely cited by the engines we tested, with an overall 61/100 score. The largest open lift is on the engines below where The Baltimore Sun's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
89
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
70
Crawler: PerplexityBot
PerplexityBot ingests the archive; bylines and datelines are extracted.
Claude
51
Crawler: ClaudeBot
ClaudeBot allowed; speakable schema would lift answer-engine reuse.
Google AI Overviews
32
Crawler: Google-Extended
Site rarely appears in AI Overviews — Google-Extended likely blocked.
What The Baltimore Sun can ship this week
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://baltimoresun.com/robots.txt`.
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
If you work at The Baltimore Sun — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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