How The Seattle Times appears in ChatGPT, Perplexity, Claude, and Google AI Overviews

A free AI-visibility snapshot for The Seattle Times (seattletimes.com) — a regional daily based in Seattle, WA.

Overall AI visibility
seattletimes.com
61/100
Grade D

Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), The Seattle Times is rarely cited by the engines we tested, with an overall 61/100 score. The largest open lift is on the engines below where The Seattle Times's articles are missing structured signals other regional daily sites of the same size already publish.

ChatGPT
89
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
70
Crawler: PerplexityBot
PerplexityBot ingests the archive; bylines and datelines are extracted.
Claude
51
Crawler: ClaudeBot
ClaudeBot allowed; speakable schema would lift answer-engine reuse.
Google AI Overviews
32
Crawler: Google-Extended
Site rarely appears in AI Overviews — Google-Extended likely blocked.

What The Seattle Times can ship this week

  1. Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
  2. Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
  3. Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://seattletimes.com/robots.txt`.
  4. Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
  5. Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
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