How Billings Gazette appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for Billings Gazette (billingsgazette.com) — a regional daily based in Billings, MT.
Overall AI visibility
billingsgazette.com
64/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), Billings Gazette is rarely cited by the engines we tested, with an overall 64/100 score. The largest open lift is on the engines below where Billings Gazette's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
92
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
73
Crawler: PerplexityBot
PerplexityBot ingests the archive; bylines and datelines are extracted.
Claude
54
Crawler: ClaudeBot
ClaudeBot allowed; speakable schema would lift answer-engine reuse.
Google AI Overviews
35
Crawler: Google-Extended
Site rarely appears in AI Overviews — Google-Extended likely blocked.
What Billings Gazette can ship this week
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
- Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://billingsgazette.com/robots.txt`.
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
If you work at Billings Gazette — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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