How Burlington Free Press appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for Burlington Free Press (burlingtonfreepress.com) — a regional daily based in Burlington, VT.
Overall AI visibility
burlingtonfreepress.com
64/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), Burlington Free Press is rarely cited by the engines we tested, with an overall 64/100 score. The largest open lift is on the engines below where Burlington Free Press's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
77
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
58
Crawler: PerplexityBot
PerplexityBot allowed but author entities aren't strongly linked.
Claude
39
Crawler: ClaudeBot
ClaudeBot blocked or anthropic-ai variant disallowed in robots.txt.
Google AI Overviews
83
Crawler: Google-Extended
Google AI Overviews include the site for breaking and explainer queries.
What Burlington Free Press can ship this week
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
If you work at Burlington Free Press — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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