How Casper Star-Tribune appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for Casper Star-Tribune (trib.com) — a regional daily based in Casper, WY.
Overall AI visibility
trib.com
58/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), Casper Star-Tribune is rarely cited by the engines we tested, with an overall 58/100 score. The largest open lift is on the engines below where Casper Star-Tribune's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
39
Crawler: GPTBot
GPTBot likely blocked or pages return JS-only shells.
Perplexity
83
Crawler: PerplexityBot
PerplexityBot ingests the archive; bylines and datelines are extracted.
Claude
64
Crawler: ClaudeBot
ClaudeBot allowed; speakable schema would lift answer-engine reuse.
Google AI Overviews
45
Crawler: Google-Extended
Site rarely appears in AI Overviews — Google-Extended likely blocked.
What Casper Star-Tribune can ship this week
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
- Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://trib.com/robots.txt`.
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
If you work at Casper Star-Tribune — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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