How Houston Chronicle appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for Houston Chronicle (houstonchronicle.com) — a regional daily based in Houston, TX.
Overall AI visibility
houstonchronicle.com
57/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), Houston Chronicle is rarely cited by the engines we tested, with an overall 57/100 score. The largest open lift is on the engines below where Houston Chronicle's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
38
Crawler: GPTBot
GPTBot likely blocked or pages return JS-only shells.
Perplexity
82
Crawler: PerplexityBot
PerplexityBot ingests the archive; bylines and datelines are extracted.
Claude
63
Crawler: ClaudeBot
ClaudeBot allowed; speakable schema would lift answer-engine reuse.
Google AI Overviews
44
Crawler: Google-Extended
Site rarely appears in AI Overviews — Google-Extended likely blocked.
What Houston Chronicle can ship this week
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://houstonchronicle.com/robots.txt`.
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
If you work at Houston Chronicle — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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