How Lexington Herald-Leader appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for Lexington Herald-Leader (kentucky.com) — a regional daily based in Lexington, KY.
Overall AI visibility
kentucky.com
62/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), Lexington Herald-Leader is rarely cited by the engines we tested, with an overall 62/100 score. The largest open lift is on the engines below where Lexington Herald-Leader's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
59
Crawler: GPTBot
GPTBot is allowed but article-level structured data is thin.
Perplexity
40
Crawler: PerplexityBot
PerplexityBot blocked or paywalled before the lede.
Claude
84
Crawler: ClaudeBot
ClaudeBot crawls clean HTML; Anthropic citations appear for evergreen pieces.
Google AI Overviews
65
Crawler: Google-Extended
AIO surfaces the site occasionally; missing FAQ + speakable hurts.
What Lexington Herald-Leader can ship this week
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
- Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
If you work at Lexington Herald-Leader — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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