How The Oklahoman appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for The Oklahoman (oklahoman.com) — a regional daily based in Oklahoma City, OK.
Overall AI visibility
oklahoman.com
56/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), The Oklahoman is rarely cited by the engines we tested, with an overall 56/100 score. The largest open lift is on the engines below where The Oklahoman's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
53
Crawler: GPTBot
GPTBot is allowed but article-level structured data is thin.
Perplexity
34
Crawler: PerplexityBot
PerplexityBot blocked or paywalled before the lede.
Claude
78
Crawler: ClaudeBot
ClaudeBot crawls clean HTML; Anthropic citations appear for evergreen pieces.
Google AI Overviews
59
Crawler: Google-Extended
AIO surfaces the site occasionally; missing FAQ + speakable hurts.
What The Oklahoman can ship this week
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
If you work at The Oklahoman — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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