How Pittsburgh Post-Gazette appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for Pittsburgh Post-Gazette (post-gazette.com) — a regional daily based in Pittsburgh, PA.
Overall AI visibility
post-gazette.com
54/100
Grade F
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), Pittsburgh Post-Gazette is rarely cited by the engines we tested, with an overall 54/100 score. The largest open lift is on the engines below where Pittsburgh Post-Gazette's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
51
Crawler: GPTBot
GPTBot is allowed but article-level structured data is thin.
Perplexity
32
Crawler: PerplexityBot
PerplexityBot blocked or paywalled before the lede.
Claude
76
Crawler: ClaudeBot
ClaudeBot crawls clean HTML; Anthropic citations appear for evergreen pieces.
Google AI Overviews
57
Crawler: Google-Extended
AIO surfaces the site occasionally; missing FAQ + speakable hurts.
What Pittsburgh Post-Gazette can ship this week
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
If you work at Pittsburgh Post-Gazette — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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