How Portland Press Herald appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for Portland Press Herald (pressherald.com) — a regional daily based in Portland, ME.
Overall AI visibility
pressherald.com
63/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), Portland Press Herald is rarely cited by the engines we tested, with an overall 63/100 score. The largest open lift is on the engines below where Portland Press Herald's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
91
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
72
Crawler: PerplexityBot
PerplexityBot ingests the archive; bylines and datelines are extracted.
Claude
53
Crawler: ClaudeBot
ClaudeBot allowed; speakable schema would lift answer-engine reuse.
Google AI Overviews
34
Crawler: Google-Extended
Site rarely appears in AI Overviews — Google-Extended likely blocked.
What Portland Press Herald can ship this week
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
If you work at Portland Press Herald — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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