How Richmond Times-Dispatch appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for Richmond Times-Dispatch (richmond.com) — a regional daily based in Richmond, VA.
Overall AI visibility
richmond.com
58/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), Richmond Times-Dispatch is rarely cited by the engines we tested, with an overall 58/100 score. The largest open lift is on the engines below where Richmond Times-Dispatch's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
55
Crawler: GPTBot
GPTBot is allowed but article-level structured data is thin.
Perplexity
36
Crawler: PerplexityBot
PerplexityBot blocked or paywalled before the lede.
Claude
80
Crawler: ClaudeBot
ClaudeBot crawls clean HTML; Anthropic citations appear for evergreen pieces.
Google AI Overviews
61
Crawler: Google-Extended
AIO surfaces the site occasionally; missing FAQ + speakable hurts.
What Richmond Times-Dispatch can ship this week
- Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://richmond.com/robots.txt`.
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
If you work at Richmond Times-Dispatch — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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