How The Salt Lake Tribune appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for The Salt Lake Tribune (sltrib.com) — a regional daily based in Salt Lake City, UT.
Overall AI visibility
sltrib.com
60/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), The Salt Lake Tribune is rarely cited by the engines we tested, with an overall 60/100 score. The largest open lift is on the engines below where The Salt Lake Tribune's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
73
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
54
Crawler: PerplexityBot
PerplexityBot allowed but author entities aren't strongly linked.
Claude
35
Crawler: ClaudeBot
ClaudeBot blocked or anthropic-ai variant disallowed in robots.txt.
Google AI Overviews
79
Crawler: Google-Extended
Google AI Overviews include the site for breaking and explainer queries.
What The Salt Lake Tribune can ship this week
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
- Add an XML sitemap entry for every article within an hour of publish so crawl latency for AI bots stays under 60 minutes.
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
If you work at The Salt Lake Tribune — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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