How The Spokesman-Review appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for The Spokesman-Review (spokesman.com) — a regional daily based in Spokane, WA.
Overall AI visibility
spokesman.com
55/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), The Spokesman-Review is rarely cited by the engines we tested, with an overall 55/100 score. The largest open lift is on the engines below where The Spokesman-Review's articles are missing structured signals other regional daily sites of the same size already publish.
ChatGPT
36
Crawler: GPTBot
GPTBot likely blocked or pages return JS-only shells.
Perplexity
80
Crawler: PerplexityBot
PerplexityBot ingests the archive; bylines and datelines are extracted.
Claude
61
Crawler: ClaudeBot
ClaudeBot allowed; speakable schema would lift answer-engine reuse.
Google AI Overviews
42
Crawler: Google-Extended
Site rarely appears in AI Overviews — Google-Extended likely blocked.
What The Spokesman-Review can ship this week
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
- Add `<script type="application/ld+json">` NewsArticle schema with `speakable`, `dateline`, and `isAccessibleForFree` to every story page.
If you work at The Spokesman-Review — or any other regional daily — the same audit, but live and continuous on every article you publish, is what Mani does.
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