How Minnesota Public Radio appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for Minnesota Public Radio (mprnews.org) — a public-radio newsroom based in St. Paul, MN.
Overall AI visibility
mprnews.org
71/100
Grade C
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), Minnesota Public Radio is inconsistently cited by the engines we tested, with an overall 71/100 score. The largest open lift is on the engines below where Minnesota Public Radio's articles are missing structured signals other public-radio newsroom sites of the same size already publish.
ChatGPT
84
Crawler: GPTBot
GPTBot reaches the site and recent articles surface in citations.
Perplexity
65
Crawler: PerplexityBot
PerplexityBot allowed but author entities aren't strongly linked.
Claude
46
Crawler: ClaudeBot
ClaudeBot blocked or anthropic-ai variant disallowed in robots.txt.
Google AI Overviews
90
Crawler: Google-Extended
Google AI Overviews include the site for breaking and explainer queries.
What Minnesota Public Radio can ship this week
- Add a public reporter bio page for every byline with `Person` schema, beats, and a sample of recent articles.
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://mprnews.org/robots.txt`.
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
If you work at Minnesota Public Radio — or any other public-radio newsroom — the same audit, but live and continuous on every article you publish, is what Mani does.
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