How OPB appears in ChatGPT, Perplexity, Claude, and Google AI Overviews
A free AI-visibility snapshot for OPB (opb.org) — a public-radio newsroom based in Portland, OR.
Overall AI visibility
opb.org
63/100
Grade D
Across the four AI engines we audit (ChatGPT, Perplexity, Claude, and Google AI Overviews), OPB is rarely cited by the engines we tested, with an overall 63/100 score. The largest open lift is on the engines below where OPB's articles are missing structured signals other public-radio newsroom sites of the same size already publish.
ChatGPT
60
Crawler: GPTBot
GPTBot is allowed but article-level structured data is thin.
Perplexity
41
Crawler: PerplexityBot
PerplexityBot blocked or paywalled before the lede.
Claude
85
Crawler: ClaudeBot
ClaudeBot crawls clean HTML; Anthropic citations appear for evergreen pieces.
Google AI Overviews
66
Crawler: Google-Extended
AIO surfaces the site occasionally; missing FAQ + speakable hurts.
What OPB can ship this week
- Allow `GPTBot`, `PerplexityBot`, `ClaudeBot`, `anthropic-ai`, `Google-Extended`, and `Applebot-Extended` in `https://opb.org/robots.txt`.
- Cross-link each article from at least two evergreen topic pages so AI engines can find it after the homepage rotates it off.
- Publish a `/llms.txt` at the root that maps your beats, reporter bios, and the canonical URL for each topic.
- Mark paywalled body content with `cssSelector` exclusions but leave the lede + first 200 words free — that's what answer engines quote.
- Server-render every article. JS-only shells fail GPTBot's HTML fetch and quietly drop you out of citations.
If you work at OPB — or any other public-radio newsroom — the same audit, but live and continuous on every article you publish, is what Mani does.
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